Influencer marketing agency

You connect brands that want attention on Instagram or YouTube with small creators, usually those with 1,000 to 100,000 followers. You find the creators, agree the deal, brief them, track the posts and report results to the brand. Brands pay you a commission on the campaign budget or a flat monthly retainer. Start in your own city with a niche such as food, fashion or local services, and register as a sole proprietor, which needs very little paperwork. Free tools like spreadsheets and a basic CRM handle contacts and tracking.

Small brands know creators can sell, but they do not know whom to trust, what to pay or how to measure results. Creators with modest followings rarely have a manager and get ignored or underpaid. Both sides waste time on cold messages and unclear terms.

• Social media managers or creators who know many other creators
• People who enjoy talking to business owners
• Founders based in a city full of startups and shops

• Commission of about 15% to 30% on campaign budgets
• Monthly retainers of ₹25,000 to ₹50,000 to run ongoing campaigns
• Flat fee of about ₹15,000 for a one-month campaign
• Extras such as content creation or creator workshops

1. 1List 100 creators in one niche in your city, message them, and record rates, audience location and past brand work in a shared sheet.
2. 2Pick 30 local brands with weak social media, and send each a short pitch naming three creators you could place and what each would cost.
3. 3Offer two brands a discounted pilot campaign for a written testimonial, track reach and enquiries, and turn the numbers into a one-page case study.

You carry the risk in the middle. Creators may post late while the brand blames you, and brands can pay late after creators were promised money. Written agreements are essential. Paid posts should be clearly labelled as ads under Indian advertising rules, and GST and income tax duties apply, so check with a professional.