Customer review collection tool

A small business adds its customers, and the tool sends a review request by email or SMS after a sale or job. It tracks who opened the link, reminds people who did not respond, and gives happy customers a simple page to leave written or video feedback. The business then shows the best ones on a testimonial wall embedded in its website. You can build a first version in under two weeks with Tally, Airtable, Zapier and Softr, and no code.

Local shops, coaches and freelancers know reviews bring in new customers, but asking each customer by hand feels awkward and gets forgotten. They have no system, no marketing staff and no time. Without reviews, a new visitor has little reason to trust them over the next listing.

• Non-coders who like linking tools such as Airtable and Zapier
• Freelancers or agency owners who already know many small businesses
• People who prefer a simple product over a big one

• Free plan with up to 10 review requests
• Starter at ₹800 a month
• Pro at ₹2,000 a month
• Agency at ₹4,000 a month, plus lifetime deals for early users

1. 1Build the simplest version: a Tally form, an Airtable list and one Zapier email that goes out after you add a customer.
2. 2Offer it free to five local businesses, such as a salon, a coaching class and a shop, and send their first requests yourself.
3. 3Count how many customers actually reply, then ask the owners whether they would pay ₹800 a month to keep it.

Business SMS in India needs sender and message-template registration, and WhatsApp is where many customers actually reply. Asking only happy customers for reviews, or paying for them, can break the rules of review sites. Many similar tools exist, so a clear niche matters. Free users rarely upgrade, and no-code stacks get slow and costly as you grow.