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The/Nudge Incubator

The/Nudge Institute

A 9-month programme for early-stage nonprofit founders working on livelihood problems in India. Selected organisations get an innovation grant of ₹20 lakh, hands-on mentoring, fundraising support and a peer network. It is limited to nonprofits such as Section 8 companies, trusts and societies, so a normal for-profit startup cannot apply.

What you can get

Innovation grant of ₹20 lakh

Do you repay it?

No

Type

Grant

Where

Open to Indian startups

Go to the official page

Current status

A site banner says applications are open for the next cohort, but the dates on the page are old, from May 2023 and May 2025. No current deadline is shown.

Who can apply

  • Exclusively for non-profit social entrepreneurs building resilient livelihoods.
  • Registered, or planning to register, as a Section 8 company, trust or society.
  • Early stage (0 to 3 years) with a proof of concept or minimum viable product.
  • At least one founder working full-time.
  • Focused on livelihoods for marginalised communities.

How to apply

  1. 1Fill in the application form linked from the Incubator page.
  2. 2Shortlisted applicants submit a detailed business plan.
  3. 3The final round is a virtual interview.

The catch

Nonprofit only, and focused on livelihoods. Page details are stale, so register interest or contact the institute to confirm the current grant size and the next cohort before you plan on it.

We read this on the official page on 4 November 2026. Rules and dates change, so confirm there before you apply. Founders Wing is not connected to this scheme, does not help with applications and never charges for access to it.

A grant can help. Paying customers keep you going.

Founders Wing is India’s community for people building with AI: weekly live sessions, a private group, and people who help you reach paying customers.

See Founders Wing